Rachel Marco

Services

/What I do

I have experience working in journalism, editing, community building, marketing strategy, content development, graphic design, and website management.

WRITING/EDITING

Writing comes second nature to me (check out some of my samples below). I would be happy to bring my talents to your magazine, publication, or website. My careful attention to detail also makes me a meticulous editor and proofreader.

COMMUNITY ENGAGEMENT

Allow me to ensure that you have postive, regular contact with your organization’s online communities. I can also work to develop strategies for nurturing these groups based on data analysis of your audience’s engagement, as well as feedback from your target constituents.

DIGITAL MARKETING

Achieve your targeted goals through your website, emails, digital advertising, online publications,
blogs, and more. Let me leverage my experience in all of these areas to help your company get to the next level.

Resume

/My entire career

Education

May 2006

B.A., English

Yale University

M.S., Mass Communications

Boston University

Graduated with distinction

May 2014

Experience

May 2021 - Present

Senior Web Editor / Project Manager

Dana-Farber Cancer Institute

- Work closely with Philanthropy to support a wide range of fundraising programs and events, and work with internal clients, and digital and editorial teams, to develop web pages and other content.

- Manage and support a robust program of e-newsletters to physician, patient, and consumer audiences.

- Optimize web content for search engines (SEO).

- Project manage a variety of technical and content initiatives to improve DFCI's web platform, systems, and content, involving a wide range of contributors and stakeholders across the Institute.

- Establish communication plans for project statuses, needs, barriers, and the like.

- Ensure the daily quality, continuity, and accuracy of website content.

- Generate interest from, maintain relationships with, and guide the editorial contributions of key institutional clinical, research, and administrative experts.

Web Editor/Online Marketing Specialist

Dana-Farber/Boston Children’s Cancer and Blood Disorders Center

- Conceived, implemented, and oversaw web and digital communication projects that increased awareness of the Dana-Farber/Boston Children’s brand. Measured and provided reports on website and social media metrics.

- Increased the visibility of the Dana-Farber/Boston Children’s global online presence among key audiences including patients and families, referring physicians, opinion leaders, and the medical elite.

- Created, wrote, and edited the Dana-Farber/Boston Children’s website, which has nearly six million pageviews annually.

- Oversaw ongoing search engine optimization (SEO) and search engine marketing (SEM) efforts of the website.

- Managed the Dana-Farber/Boston Children’s Twitter account, which averages more than 700 monthly engagements.
- Developed and pitched ideas for blog posts and video content and oversaw the filming of digital assets.

July 2018 - April 2021

Mar 2014 - July 2018

Digital & Social Media Marketing Manager

Boston University, Office of Admissions

- Developed social media strategy and enhanced and managed admissions presence on Facebook, Twitter, YouTube, Instagram, Snapchat, Tumblr, and Pinterest.

- Managed all facets of Boston University's admissions websites, totaling over 300 pages of content and serving more than five million users per year.

- Analyzed website and social media usage statistics using Google Analytics and Sprinklr; developed and applied tracking methodologies for social media and the website to improve reporting and inform strategy and development.

- Collaborated on projects with admissions and enrollment staff to enhance recruitment and yield initiatives. Marketing strategies resulted in record numbers of college applications annually between 2014-2018.

- Oversaw our Marketing and Communications Specialist and 3-4 interns annually.

Publications, New Media, and Promotions Administrator

Boston University, Department of Electrical & Computer Engineering

Developed department marketing strategies for recruiting both undergraduates and graduates to the department that resulted in increased enrollment in 2012-13 by 26% for undergraduates and 13% for graduate students.

Wrote more than 50 articles and press releases annually for the website, Engineering magazine and BU Today.

Edited the department website using WordPress and oversaw its redesign.

Executed all email marketing campaigns including setup, proofing, testing, launch, analysis, and optimization.

Managed presence on social media outlets, including Facebook, Twitter and LinkedIn.

Seamlessly organized department events including senior design project day, holiday parties, and retirement celebrations. Oversaw the budgets, promotional materials, and event logistics.

Designed the annual report, brochures, flyers, and posters using Adobe Creative Cloud.

Supervised 1-2 student workers per year and trained them to design flyers, posters, and graphics for the department site. Edited their copy for articles on the website.

June 2010 - Feb 2014

May 2007 - June 2010

Alumni/Advancement Writer

Connecticut College, Office of College Relations

Wrote articles and text for emails, the alumni magazine, website, newsletters, and other college publications.
Managed the college’s Twitter page and alumni section of the Connecticut College website.
Wrote acknowledgment letters and speaking points for the president of Connecticut College.
Drafted fundraising proposals, reports, scripts, and gift agreements for the office of college advancement, reaching a record-setting 45% participation in alumni annual fund giving in 2006-07 and raising $25.5 million in 2007-08.

Staff Writer

The Times Community News Group / The Day

Reported and wrote at least four articles each week, including one cover story, for The Waterford Times, reaching a subscriber base of approximately 15,000 readers. Developed story ideas both independently and collaboratively.
Performed interviews with leading industry experts and government officials to improve news content.

Nov 2006 - May 2007

Certifications

January 2022 - February 2024